IBM Security – Experience Guide

an invaluable set of resources that cover brand guidelines and strategic usage.

Aurora across dark sky


Business: IBM Security
Role: Lead Front End Dev
Time: Nov 2018 – April 2019
Technologies: Node, Express, React, HTML, Scss

Problem space

When I joined the Security design team, they had just finished a huge rebrand for the entire business unit (worldwide).

A rebrand, at the global level, is actually non-trivial. Think of all the marketing presentations, demos, links, email signatures, and digital assets that needed an update – there was a lot of ground to cover.

With a short amount of time, and limited team resources, we need to figure out how to provide brand guidance for nearly 8,000 security workers across the business unit.

The solution

We designed and built a whole new guide that not only leveraged the latest Security branding, but also used modern application standards and the latest Carbon Design System components.

My contributions

  • - I was the only developer on the project (paired w/ a Sr. Designer)
  • - From assignment to launch, it took us 6 months
  • - Inspired Brand guidelines for all of IBM Design
People standing around before an event

Team construct

There were only two of us that worked on this project:

  • - 1 Designer
  • - 1 Developer 🤓

The Security Brand Guidelines are internal only. You can read more about the project @DerrickLigon’s portfolio.