Challenge
When I joined the Security design team, they had just finished a huge rebrand for the entire business unit (worldwide).
A rebrand, at the global level, is non-trivial. Think of all the marketing presentations, demos, links, email signatures, and digital assets that needed an update – there was a lot of ground to cover.
With a short amount of time, and limited team resources, we need to figure out how to provide brand guidance for nearly 8,000 security workers across the business unit.
![The original Security Brand guidelines](/images/work/brand-guide_deprecated.png)
Solution
We designed and built a whole new guide that not only leveraged the latest Security branding, but also used modern application standards and the latest Carbon Design System components.
![The new & improved Brand Guides landing page](/images/work/brand-guide_landing-page.png)
Highlights
- I was the only developer on the project (paired w/ a Sr. Designer)
- From assignment to launch, it took us 6 months
- Inspired Experience & Brand guidelines for all IBM Design business units